At abrdn, we empower our clients to plan, save and invest for their futures.

We structure our business into three areas – and together they reflect our focus on enabling our clients to be better investors:

  • Investments: We work with clients to create solutions across markets, asset classes and investment strategies – combining our global network of investment professionals with research, data and technology.
  • Adviser: We offer market-leading platform technology and tools that enable UK wealth managers and financial advisers to look after the diverse needs of their clients.
  • Personal: We help people throughout the UK plan for their financial futures – through our financial planning business, our digital direct-to-consumer services and discretionary fund management services.

Through the expertise, insight and innovation of our team, we aim to help clients create more ways for money to make an impact. We set our sights on giving them more confidence to achieve their goals, and more clarity about what they need next. And we focus on delivering outcomes that are more than just financial – by investing sustainably to build a better world.

We’re a global business, with clients in 80 countries. We manage and administer £535 billion of assets on their behalf, and we have over 1 million shareholders. (Figures as at 31/12/2020)

In July 2021 we changed our plc name from Standard Life Aberdeen to abrdn. All of the client-facing brands we use globally will be switching to our new abrdn brand identity. Over the coming months this will include Aberdeen Standard Investments, Aberdeen Standard Capital, the Standard Life Wrap and Elevate platforms, and 1825 financial planning.