WIBF Glasgow: Bulls, bears and the inverted telescope – an introduction to behavioural economics

WIBF Event

Date: Wednesday 7th November

Time: 12:30pm to 2:00pm

Venue:  EY, G1 Building, 5 George Square, Glasgow G2 1DY

Jenny Robinson, a Strategic Behavioural Economics Consultant, applies a deep understanding of behavioural science to commercial and regulatory challenges, specifically in the financial services sector.

Jenny’s experience covers new product development, strategy consulting, communications testing and customer insight. Combining this knowledge with an understanding of applied psychology and experimental techniques, Jenny will give an interactive introduction to some of the common behavioural biases that can lead to poor customer outcomes in financial services.

This will be an informative session for both consumers pick up hints & tips and industry experts looking to enhance their knowledge and understanding in this space.


12:30 Welcome

12:45 Jenny Robinson Presentation

13:20 Networking

14:00 Close

There is no parking available on site.

To book a place, please click here.