New SFE Chief Executive Appointed

Graeme Jones has been appointed Chief Executive of Scottish Financial Enterprise (SFE), replacing Owen Kelly who has held the post since 2008.

Graeme joins SFE from Experian where he was Senior Partner - Banking and Financial Services, having previously held the role of Director of Banking and Financial Services.  Prior to Experian, Graeme has held the posts of; Head of Distribution for Aviva, Head of Regulated Sales at RBS Group and Manager of Strategy and Operations at Standard Life.

Graeme Jones said:

“I am delighted to have this opportunity to take on the role of SFE Chief Executive.  The financial services industry is hugely important to Scotland and has been a very important part of my entire career.  I look forward to the new challenges this role will bring and to putting something back into the industry which has given me so much.”

Welcoming Graeme, SFE Chairman Sir Ewan Brown, CBE said:

“Graeme will bring with him a tremendous amount of experience and expertise of the financial services industry to the role of Chief Executive and I believe his contribution to the work of SFE will be invaluable.  I look forward to working with Graeme to support and promote our industry which is so important to the UK economy.”


  1. Graeme Jones will take up the post of Chief Executive of SFE in early January 2016.
  2. SFE is the representative body for Scotland’s financial services industry.  Member companies range from global organisations headquartered in Scotland to small specialist support companies.  They include banks, general insurance, life insurance, pensions, investment management, asset servicing, professional services, wealth management and business services.
  3. SFE is a company limited by guarantee and is overseen by a board of directors.
  4. SFE contact:  Elaine Ravenscroft:  0131 247 7700/07919 468 960/