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Special Interest Group

Public Affairs & Communications (PAC)

“Effective interaction with politicians and wider opinion formers is vital to ensuring our industry’s voice is heard. Our focus is on bringing communications and public affairs professionals together to share insight, understand policy developments and strengthen the sector’s engagement with policymakers.”

Co-chairs: Steven Hill, Royal London & Neil Moore, Lloyds Banking Group

Objective

To bring together communications and public affairs professionals from across the SFE membership to share insight, strengthen engagement and support SFE’s approach to key policy and communications issues.


Strategic Focus

Sharing political and communications insight

Provide members with insight into relevant political, policy and communications developments, alongside opportunities for engagement.

Drawing on member expertise

Bring together the knowledge and experience of communications and public affairs professionals to inform discussion around key policy issues.

Sharing insight across the membership

Create opportunities for individual member firms to share expertise, perspectives and best practice with the wider SFE membership.


2026 Priorities

Political and policy engagement

Support SFE’s engagement around key policy issues and developments during 2026.

Member engagement

Create opportunities for members to engage with and understand developments in Scotland’s political and policy landscape.

Building relationships with policymakers

Support engagement with MSPs, ministers and other relevant stakeholders following major political and policy developments.


Activity

Member engagement and insight

The Public Affairs and Communications Group meets quarterly, bringing members together for updates, guest speakers and insight into wider SFE engagement. A smaller core group also provides a sounding board on key policy and political issues.

External perspectives

The group also brings in relevant external perspectives, including industry bodies, think tanks, diplomatic representatives and business commentators, to broaden discussion and provide members with insight on key issues.


Members


Cross-Group Collaboration


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