Marketing is evolving and Gen Z is more savvy with their banking and investments than the generations before them.

Join SFE and BIG Partnership as we delve into current trends, consider the challenges future generations might bring, and consider why long-term brand building and educational content are key to success.

Panelists:

Jill Lepre, Head of Marketing, Aberdein Considine Wealth

Allan Lindsay, Participation & Co-Design Director, Young Scot

Orna Clarke, Account Director, BIG Partnership

What are the key takeaways from the event:

-Understand key trends in the Gen Z market and into the future

-Explore the data behind the need for change

-Find out about how leading FS companies are mixing up their strategies

Join us for an insightful conversation, networking and a light breakfast.