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The BIG Breakfast – How Trust Holds The Key To Success For Marketers

  • The Haberdashery 545 Sauchiehall Street Glasgow, Scotland, G3 7PQ United Kingdom (map)

Join us for The BIG Breakfast, an in-person event where we dive deep into the power of trust and how it shapes lasting success for businesses.

Grab your breakfast, connect with like-minded folks, and hear from Dr. Amna Khan, Paul Hadfield and Jess Ingham on why trust is so important for organisations, why every organisation needs a north star and how to execute your strategies across channels.

Our speakers

Paul Hadfield

Paul heads-up creative strategy at BIG Partnership, one of the UK’s fastest growing independent integrated comms agencies, leading the ‘BIG thinking’ behind integrated brand campaigns for supermarkets, airlines and drinks brands, to healthcare, house builders and deodorant brands.

Previously creative director at Havas UK, his experience includes award-winning work for clients including AO.com, Brewdog, Asda, Kellogg’s, Pringles, TUI and the creative concept behind the launch of the Greggs vegan sausage roll, amongst other campaigns.

Jess Ingham

Jess is the Digital Content Director at BIG Partnership in Manchester. With a proven track record in creating impactful content and PR strategies that drive positive business outcomes, she is a keen advocate of the power of digital content in the marketing mix. She works with brands to develop meaningful and engaging communication assets, leveraging performance, audience and trend data to craft truly holistic strategies.

Dr Amna Khan – Headline 

Amna's purpose is to empower brands, businesses and founders to build trusted relationships with their audiences.
Obsessed with - Consumers, community, consumption and Trust!
Amna has researched, lived & breathed trust- she has a PhD on trust development that was sponsored by AstraZeneca. 
For the last 15 years, she has worked as an academic in Consumer Behaviour & Retailing at Manchester Metropolitan University Business School. She has also been on a journey to understand the consumer's 'why'? Through research she has developed theories, insights and authored papers published in leading academic journals.


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